Shopify is convenient, but it taxes every sale and slows your store. A custom store keeps 100% of revenue and loads in under a second.
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I've helped businesses in conway, arkansas move away from slow, bloated websites. Whether you're near Cadron Settlement Park, Faulkner County Museum, “Firefighter” Mural, your customers expect a fast, reliable online experience. I build custom PHP websites that load in under a second, rank higher on Google, and come with zero monthly fees. No WordPress, no page builders — just clean, hand‑coded performance. Ready to leave your competition behind? Let's talk.
Shopify makes launching a store easy, but you pay a monthly fee plus a cut of every transaction forever, and the templated checkout loads slowly. We build custom e-commerce stores with secure Stripe checkout that do everything Shopify does, hand-coded to load in under a second and score 100 on Lighthouse, for one flat fee you own. If you are comparing Shopify to a custom store, here is the honest breakdown. loc_serving
plat_side_by_side
| BuiltToWinWeb | Shopify | |
|---|---|---|
| th_page_load | under_1s | 1.9s |
| th_lighthouse | 100 | 60 |
| th_cost | ✓ one_flat_fee | ✗ $39+/mo plus transaction fees |
| th_own_code | ✓ fully_yours | ✗ locked_platform |
| th_built_seo | ✓ handcoded_schema | ✗ limited_control |
| th_bloat | ✓ zero | ✗ heavy |
plat_tradeoffs
Monthly subscription plus a cut of every single sale, forever
Templated storefronts that look like thousands of others
App add-ons stack up extra monthly costs quickly
Checkout and theme speed you cannot fully control
You never own the platform or your store code
Shopify charges a monthly fee plus transaction fees on every sale indefinitely, and apps add more. A custom store with Stripe is one flat fee you own, so you keep 100% of each sale beyond standard card processing.
Yes. Product management, variants, inventory, discount codes, and secure checkout are all built directly into your custom store, without app subscriptions or platform limits.
Typically yes. Hand-coded stores load in under a second versus around two seconds for many Shopify themes, which directly increases checkout conversions.
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real_reviews_switched
“Great Work, Professional Service! Jacob is very knowledgeable, trustworthy and reliable. Highly recommend.”
“Built2WinWeb did a great job on my website. They were professional, easy to work with and delivered exactly what I needed.”
“Couldn’t be happier with my website. Jacob is a great guy, very knowledgeable, and truly stands behind his work.”
“Jacob is professional and I highly recommend using him for making your websites.”
“Happy as can be with my new E-Commerce store. Stripe checkout system works perfectly, love that I can see all the analytics.”
“Jake and his team created and built my onboarding system. Couldn’t be happier, take the risk, well worth it!”
“His work is always professional and well done. He’s great at designing websites that look clean, modern, easy to use.”