Shopify is convenient, but it taxes every sale and slows your store. A custom store keeps 100% of revenue and loads in under a second.
⚡ Under 1s vs 1.9s
Looking for Custom Website vs Shopify in Farmington? Here is what local businesses get:
For the roughly 46,314 people who call Farmington home, getting found in local search takes more than a pretty template — it takes Custom Website vs Shopify done right. In a city of 46,314, standing out in Farmington search results takes a site that is fast, clear, and built for how locals actually search. Plenty of Farmington businesses quietly lose traffic to bloated, templated sites; we fix that with hand-coded Custom Website vs Shopify.
Locals and visitors rate spots like Farmington Museum and Riverside Nature Center around 4.6 stars — the same standard your Farmington site should meet the moment it loads. As a close-knit community, Farmington draws locals and visitors alike near places like Farmington Museum, and your site has to load fast for every one of them.
Builders like Wix and Squarespace trade speed for convenience. For Farmington businesses that need to rank, hand-coded PHP wins on the exact metrics Google measures. Farmington visitors get a site that loads in under a second and keeps converting around the clock. No WordPress and no page builders — just clean, hand-coded performance tuned for Farmington search.
Farmington shoppers research online before they ever pick up the phone, so a fast, trustworthy site is what turns a local search into a customer. For Farmington businesses I hand-code everything — fast load times, solid SEO foundations, and a design that reflects your work rather than a stock theme. Flat-fee pricing, full ownership, and performance built to outlast the competition.
Yes — I build for Farmington businesses of every kind, from single-location shops to multi-service operations. Each site is tailored to how your local customers actually search and what makes them get in touch.
Most Farmington sites launch within about a month, including design, build, content, and deployment with SSL and caching configured.
No. Your Farmington project is delivered for a single flat fee, and you keep full ownership of the code and your hosting choices.
Often, yes. Plenty of Farmington projects are rebuilds — the content and brand carry over, the code underneath is replaced, and the URLs are mapped so existing rankings follow.
From businesses near Farmington Museum to those serving the whole Farmington, New Mexico area, the calculation is the same: Shopify charges monthly forever, a custom build is paid once. Shopify makes the first 80% easy and the last 20% expensive. Custom code inverts that, which is where Farmington businesses with specific requirements end up. Every Shopify migration for Farmington, New Mexico ships with a full redirect map, so the rankings you already have follow you across.
Shopify makes launching a store easy, but you pay a monthly fee plus a cut of every transaction forever, and the templated checkout loads slowly. We build custom e-commerce stores with secure Stripe checkout that do everything Shopify does, hand-coded to load in under a second and score 100 on Lighthouse, for one flat fee you own. If you are comparing Shopify to a custom store, here is the honest breakdown. Serving Farmington, New Mexico.
Side by side on the things that actually affect your rankings and your wallet.
| BuiltToWinWeb | Shopify | |
|---|---|---|
| Page load time | Under 1 second | 1.9s |
| Lighthouse score | 100 | 60 |
| Cost | ✓ One flat fee | ✗ $39+/mo plus transaction fees |
| You own the code | ✓ Fully yours | ✗ Locked to platform |
| Built for SEO | ✓ Hand-coded schema | ✗ Limited control |
| Code & plugin bloat | ✓ Zero | ✗ Heavy |
The trade-offs that come with the convenience.
Monthly subscription plus a cut of every single sale, forever
Templated storefronts that look like thousands of others
App add-ons stack up extra monthly costs quickly
Checkout and theme speed you cannot fully control
You never own the platform or your store code
Shopify charges a monthly fee plus transaction fees on every sale indefinitely, and apps add more. A custom store with Stripe is one flat fee you own, so you keep 100% of each sale beyond standard card processing.
Yes. Product management, variants, inventory, discount codes, and secure checkout are all built directly into your custom store, without app subscriptions or platform limits.
Typically yes. Hand-coded stores load in under a second versus around two seconds for many Shopify themes, which directly increases checkout conversions.
They stop. The build is a one-time cost and the code is yours; the only ongoing cost is standard hosting.
Not with a planned migration. Every URL is mapped, meta data carried across, and redirects tested before launch — most sites hold rankings and gain from the speed improvement.
Yes, and generally faster. Anything handled by a Shopify plugin or app — forms, payments, bookings, galleries — is built directly into the code.
Get a free, no-obligation quote. We can rebuild and migrate your existing site without losing your rankings.
Guarantees, process and pricing are the same everywhere we work — see the full Custom Website vs Shopify page. Serving Farmington, New Mexico.
See how Custom Website vs Shopify worksReal, verified reviews from business owners who switched.
“Great Work, Professional Service! Jacob is very knowledgeable, trustworthy and reliable. Highly recommend.”
“Jacob is professional and I highly recommend using him for making your websites.”
“His work is always professional and well done. He’s great at designing websites that look clean, modern, easy to use.”
“Couldn’t be happier with my website. Jacob is a great guy, very knowledgeable, and truly stands behind his work.”