Shopify is convenient, but it taxes every sale and slows your store. A custom store keeps 100% of revenue and loads in under a second.
⚡ Under 1s vs 1.9s
Looking for Custom Website vs Shopify in Roswell? Here is what local businesses get:
Plenty of Roswell businesses quietly lose traffic to bloated, templated sites; we fix that with hand-coded Custom Website vs Shopify. From the area around International UFO Museum and Research Center and Gift Shop to the rest of Roswell, this is a competitive local market where online visibility decides who gets the call. Roswell buyers research before they spend, so a site that loads instantly and ranks locally is what turns a search into a customer.
Across Roswell's 47,638 residents, the businesses that win online are the ones whose sites load instantly and read clearly on a phone. As a close-knit community, Roswell draws locals and visitors alike near places like International UFO Museum and Research Center and Gift Shop, and your site has to load fast for every one of them.
Builders like Wix and Squarespace trade speed for convenience. For Roswell businesses that need to rank, hand-coded PHP wins on the exact metrics Google measures. Flat-fee pricing means your Roswell project has one cost and zero monthly surprises. We pair the build with local on-page SEO so Roswell, New Mexico customers find you first.
Whether your customers are downtown or out near International UFO Museum and Research Center and Gift Shop, they expect a Roswell business to have a website that is quick, clear, and easy to use. Each Roswell project is built for speed and ownership: sub-second loads, proper schema markup, and code that stays yours. It's a single flat fee with no recurring costs — your site, your hosting, your call.
Your Roswell site is hand-coded in PHP, so it loads far faster than a typical template-built site, carries no plugin bloat, and has no monthly fees. You own it outright.
Yes — I build for Roswell businesses of every kind, from single-location shops to multi-service operations. Each site is tailored to how your local customers actually search and what makes them get in touch.
Most Roswell sites launch within about a month, including design, build, content, and deployment with SSL and caching configured.
No. Your Roswell project is delivered for a single flat fee, and you keep full ownership of the code and your hosting choices.
Most Shopify sites in Roswell start fast and slow down as plugins and apps accumulate. Custom code has nothing to accumulate. Moving off Shopify is mainly a migration problem, not a design one — and for Roswell businesses the risk that matters is losing rankings, which careful URL mapping prevents. With about 47,638 people in Roswell, local search is competitive enough that Shopify's overhead becomes the difference between page one and page two.
Shopify makes launching a store easy, but you pay a monthly fee plus a cut of every transaction forever, and the templated checkout loads slowly. We build custom e-commerce stores with secure Stripe checkout that do everything Shopify does, hand-coded to load in under a second and score 100 on Lighthouse, for one flat fee you own. If you are comparing Shopify to a custom store, here is the honest breakdown. Serving Roswell, New Mexico.
Side by side on the things that actually affect your rankings and your wallet.
| BuiltToWinWeb | Shopify | |
|---|---|---|
| Page load time | Under 1 second | 1.9s |
| Lighthouse score | 100 | 60 |
| Cost | ✓ One flat fee | ✗ $39+/mo plus transaction fees |
| You own the code | ✓ Fully yours | ✗ Locked to platform |
| Built for SEO | ✓ Hand-coded schema | ✗ Limited control |
| Code & plugin bloat | ✓ Zero | ✗ Heavy |
The trade-offs that come with the convenience.
Monthly subscription plus a cut of every single sale, forever
Templated storefronts that look like thousands of others
App add-ons stack up extra monthly costs quickly
Checkout and theme speed you cannot fully control
You never own the platform or your store code
Shopify charges a monthly fee plus transaction fees on every sale indefinitely, and apps add more. A custom store with Stripe is one flat fee you own, so you keep 100% of each sale beyond standard card processing.
Yes. Product management, variants, inventory, discount codes, and secure checkout are all built directly into your custom store, without app subscriptions or platform limits.
Typically yes. Hand-coded stores load in under a second versus around two seconds for many Shopify themes, which directly increases checkout conversions.
Yes, and generally faster. Anything handled by a Shopify plugin or app — forms, payments, bookings, galleries — is built directly into the code.
Not with a planned migration. Every URL is mapped, meta data carried across, and redirects tested before launch — most sites hold rankings and gain from the speed improvement.
They stop. The build is a one-time cost and the code is yours; the only ongoing cost is standard hosting.
Get a free, no-obligation quote. We can rebuild and migrate your existing site without losing your rankings.
Guarantees, process and pricing are the same everywhere we work — see the full Custom Website vs Shopify page. Serving Roswell, New Mexico.
See how Custom Website vs Shopify worksReal, verified reviews from business owners who switched.
“Great Work, Professional Service! Jacob is very knowledgeable, trustworthy and reliable. Highly recommend.”
“Built2WinWeb did a great job on my website. They were professional, easy to work with and delivered exactly what I needed.”
“Couldn’t be happier with my website. Jacob is a great guy, very knowledgeable, and truly stands behind his work.”
“Jacob is professional and I highly recommend using him for making your websites.”