Wix is easy to start with — and easy for Google to bury. Here is how a hand-coded site beats it on speed, SEO, and lifetime cost.
⚡ Under 1s vs 3.7s
Looking for Custom Website vs Wix in Mckinney? Here is what local businesses get:
Mckinney buyers research before they spend, so a site that loads instantly and ranks locally is what turns a search into a customer. In a city of 210,600, standing out in Mckinney search results takes a site that is fast, clear, and built for how locals actually search. Between well-known spots like Historic Downtown McKinney and Heard Natural Science Museum & Wildlife Sanctuary, Mckinney has real local demand — and the businesses that capture it online are the ones with the fastest, clearest sites.
Locals and visitors rate spots like Historic Downtown McKinney and Heard Natural Science Museum & Wildlife Sanctuary around 4.7 stars — the same standard your Mckinney site should meet the moment it loads. Across Mckinney's 210,600 residents, the businesses that win online are the ones whose sites load instantly and read clearly on a phone.
Builders like Wix and Squarespace trade speed for convenience. For Mckinney businesses that need to rank, hand-coded PHP wins on the exact metrics Google measures. Because the code is fully custom, your site scales with Mckinney demand instead of buckling under plugin bloat. You own the finished site outright — no subscriptions quietly draining your Mckinney budget.
Near landmarks like Historic Downtown McKinney and Heard Natural Science Museum & Wildlife Sanctuary, Mckinney sees real foot traffic — but online is where most customers decide who to call first. Every site I build for Mckinney is written from scratch in PHP, tuned for Core Web Vitals, and structured to rank in local results. It's a single flat fee with no recurring costs — your site, your hosting, your call.
Your Mckinney site is hand-coded in PHP, so it loads far faster than a typical template-built site, carries no plugin bloat, and has no monthly fees. You own it outright.
Yes — I build for Mckinney businesses of every kind, from single-location shops to multi-service operations. Each site is tailored to how your local customers actually search and what makes them get in touch.
Most Mckinney sites launch within about a month, including design, build, content, and deployment with SSL and caching configured.
No. Your Mckinney project is delivered for a single flat fee, and you keep full ownership of the code and your hosting choices.
From businesses near Historic Downtown McKinney to those serving the whole Mckinney, Texas area, the calculation is the same: Wix charges monthly forever, a custom build is paid once. Wix makes the first 80% easy and the last 20% expensive. Custom code inverts that, which is where Mckinney businesses with specific requirements end up. Every Wix migration for Mckinney, Texas ships with a full redirect map, so the rankings you already have follow you across.
Wix is a drag-and-drop builder that gets you online fast, but it injects heavy JavaScript and locks you into a monthly plan forever. We build custom-coded websites that load in under a second, score 100 on Lighthouse, and rank higher in Google — for one flat fee instead of a subscription you pay for life. If you are weighing Wix against a custom site, here is the honest comparison. Serving Mckinney, Texas.
Side by side on the things that actually affect your rankings and your wallet.
| BuiltToWinWeb | Wix | |
|---|---|---|
| Page load time | Under 1 second | 3.7s |
| Lighthouse score | 100 | 45 |
| Cost | ✓ One flat fee | ✗ $17–$36 / mo, forever |
| You own the code | ✓ Fully yours | ✗ Locked to platform |
| Built for SEO | ✓ Hand-coded schema | ✗ Limited control |
| Code & plugin bloat | ✓ Zero | ✗ Heavy |
The trade-offs that come with the convenience.
Heavy JavaScript and inline styles push load times to 3–4 seconds
Lighthouse scores in the 40s drag down Google rankings
You pay every month forever — and rates rise over time
You never own the code; you are locked to the Wix platform
Limited SEO control compared with hand-coded schema and markup
Yes — dramatically. Wix typically loads in 3–4 seconds because of bloated JavaScript, while our hand-coded sites load in under one second and score 100 on Lighthouse. Speed is a confirmed Google ranking factor.
Over time, almost always. Wix charges $17–$36 every month indefinitely. A custom site is one flat fee you own outright — most clients come out ahead within a couple of years, and keep saving after that.
Yes. We rebuild your site as clean, fast, custom code and migrate your content and SEO so you keep your rankings while gaining speed and full ownership.
Not with a planned migration. Every URL is mapped, meta data carried across, and redirects tested before launch — most sites hold rankings and gain from the speed improvement.
Yes, and generally faster. Anything handled by a Wix plugin or app — forms, payments, bookings, galleries — is built directly into the code.
About a month for a typical Mckinney business site, including content migration and redirect mapping.
Get a free, no-obligation quote. We can rebuild and migrate your existing site without losing your rankings.
Guarantees, process and pricing are the same everywhere we work — see the full Custom Website vs Wix page. Serving Mckinney, Texas.
See how Custom Website vs Wix worksReal, verified reviews from business owners who switched.
“Happy as can be with my new E-Commerce store. Stripe checkout system works perfectly, love that I can see all the analytics.”
“Built2WinWeb did a great job on my website. They were professional, easy to work with and delivered exactly what I needed.”
“Jake and his team created and built my onboarding system. Couldn’t be happier, take the risk, well worth it!”
“Couldn’t be happier with my website. Jacob is a great guy, very knowledgeable, and truly stands behind his work.”